Rick Kaplan
Innovative Training and Marketing Manager
Over a decade of training experience in global organizations
Training Professional
Innovative e-learning and instructor-led training solutions for impactful results.
Technical ILT and VILT Programs Development and Delivery
Developed and delivered international ILT and VILT technical training programs, featuring in-house and business partner trainers. Global LMS initiatives with training in multiple languages. All with continuous improvement and learning analysis in mind.
Cloud and SaaS Training
Blended learning solutions for both technical and sales teams, focusing on Microsoft Azure Cloud Software as a Service (SaaS). Developed comprehensive e-learning modules, product demos, full configuration walkthroughs, and quick how-to videos tailored for sales, technicians, and
end-users.
Videography
Extensive videography experience, ranging from on-site recording in hazardous environments to creating detailed software demos and impactful sales videos. As a shredder, I take pride in directing, filming, and editing all my projects, ensuring a seamless and professional final product that meets the needs of diverse audiences.
Marketing Professional
Bringing an entrepreneurial spirit to developing brands, driving innovative marketing campaigns, and delivering results that elevate business growth and market presence.
Driving Business and E-Commerce Growth through Multi-Channel Marketing Strategies
Successfully doubled product offerings and increased revenue by implementing drop-ship capabilities on an e-commerce platform. Led comprehensive marketing campaigns across email, social media, web advertising, and SEO, using Google Analytics to dramatically boost business growth and site traffic.
Enhancing Brand Visibility through Integrated Marketing Efforts
Led the creation and execution of multifaceted marketing initiatives, including video production, web content, SEO optimization, and trade show presentations. Managed the full lifecycle of these projects, from on-site video shoots to digital marketing campaigns, significantly enhancing brand visibility and driving customer engagement across multiple platforms.
Boosting Customer Engagement with Strategic Social Media Campaigns
Increased lead generation and maintained high occupancy rates in the property management sector through innovative social media campaigns and personalized sales techniques. Successfully drove social media campaigns for my own business as well as multiple other companies I've worked for over the years. Utilized analytics tools and data to tailor campaigns and promote highly effective strategies.
Proven Results
Innovative e-learning solutions, efficient training operations, impactful international programs, driving results for organizations.
9000+
40+
International ILT and VILT classes organized every year.
Leading training programs for over 9000 field technicians and internal employees.
300+
New technicians, employees, end users trained in a live setting every year.
100+
Hours of video content produced to aid in learning, field installations, diagnostics and repairs.